Unleash your power in your role as a leader by mastering the three value chains 'EEE':

• Execution: Address topics with focus and purpose
• Engagement: Motivate employees, leverage their potential, and foster their development
• Enhancement: Provide development impulses and influence transformation processes (both employee and organizational levels)

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

•  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
• to solve practical financing and valuation problems by applying basic financial principles.
• to discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

• the fundamental aspects of data science and technology management 
• to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
• to describe basic concepts of probability and statistics and apply them to analyze simple data sets.
• to assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
• to understand the potential applications of new technologies from a management perspective 
• to present new technologies and assess what influence they have on your work environment and how they can be used in the respective context.
• to present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy 

You will learn 

• to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
• to create specific marketing analyses and strategic marketing plans
• to explain the complexity of global business processes in a dynamic and competitive environment.
• to apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
• to learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

Module 1: Data Literacy & Artificial Intelligence

• Build Data Competency: Learn how to collect and analyze data correctly to make informed decisions.
• Understand Artificial Intelligence: Gain insights into AI, machine learning, and neural networks and their applications in a business context.
• Ethical Data Handling: Engage with ethical questions surrounding data and AI usage.

Module 2: Innovation & Business Models

• Develop Innovative Business Models: Use tools like the Business Model Canvas to design future-proof concepts.
• Manage Innovation Processes: Unlock new business areas and create sustainable competitive advantages.

Module 3: Capabilities & Strategic Change

• Strengthen Organizational Capabilities: Analyze and further develop your company’s strengths.
• Manage Strategic Change: Understand the role of path dependency and implement effective change strategies.
• Balance Core Business and Innovation: Utilize ambidexterity to optimize existing business areas while exploring new ones.

In your Master's thesis, you will work independently on a problem in a topic area of your own choice, in terms of content and using scientific methods. In most cases, this is a question with practical relevance to your own working environment.