"Our MBA program prepares you practically for the challenges of digital transformation. Through a combination of leadership training, management essentials, and a specialization in General & Technology Management, you acquire the essential skills for your professional future.

Leadership & Organizational Behavior

• Develop Leadership Skills: Learn to lead effectively and positively influence behavior within organizations.
• Manage Teams & Drive Change: Create optimal work environments and implement successful change processes.

Management & Technology Essentials

• Finance & Economics: Make well-informed financial decisions and address financial challenges.
• Managing Technologies: Leverage data science and new technologies for data-driven decisions and innovation processes.
• Marketing & Strategy: Develop effective marketing strategies and successfully position your company in the market.

Specialization: General & Technology Management

• Data Literacy & Artificial Intelligence: Gain data literacy and understand AI applications in a business context.
• Innovation & Business Models: Design innovative business models and manage innovation processes.
• Capabilities & Strategic Change: Strengthen your company’s capabilities and manage strategic change effectively.

Master's Thesis

• Implement a Practical Project: Apply your acquired knowledge to a real topic from your professional environment and deepen your expertise.

Learn more about our curriculum.

This program is ideal for

• Executives and managers who want to expand their skills in digitalization and innovation.
• Experienced professionals who aim to successfully lead their companies through digital transformation.
• Engineers and technicians looking to combine their technical expertise with business management skills.
• Entrepreneurs and CEOs who want to develop new business models and create sustainable competitive advantages.
• Project managers and consultants who wish to deepen their expertise and learn about current trends and best practices.
• Innovation and technology enthusiasts who want to understand how data literacy and AI can drive their company forward.

• Exclusive access to the network of TU Wien graduates, participants and speakers from day one
• Connect with international students, lecturers and practitioners
• Invitations to regular events and lectures even after completion of the MBA program

• Exclusive Insights: Benefit from best practices through exchanges with founders and innovation managers at events and company visits.
• Experience European Innovation: Gain valuable insights into European start-up and innovation hotspots through hands-on field studies.
• Integration of Management & Technology: Acquire solid technical knowledge and essential business skills for effective leadership in a technology-driven world.
• Develop Leadership: Deepen your leadership skills in retreats to better lead your team and further your growth as a leader.
• Practice-Oriented Academia: Apply scientific knowledge directly in your practice through a hands-on academic approach.