Motivation

The City of Vienna is planning a multifunctional district centre (retail, workplaces, leisure) on a 20,000m² part of the Ottakringer Brewery site. In the course of this project, the construction of a shopping centre (EKZ) is planned. As a side effect of the increased customer frequency, many expect a strengthening of the neighbouring Thaliastraße as a shopping street. The aim of the proposed project is to analyse the economic and traffic impacts of these projects on the immediate surroundings and in particular on the retail businesses on Thaliastrasse.

Aerial photograph of the study area

Work plan

• Work package 1: Data basis and collection
• Work package 2: Definition of future scenarios and model calculations
• Work package 3: Assessment of the scenarios and formulation of recommendations
• Work package 4: Public relations
• Work package 5: Management
• Results

The MERKUR project was made possible by a grant from the University Jubilee Foundation of the City of Vienna.

Contact: Paul Pfaffenbichler