What & How you will learn
From Fundamentals to Specialization
In the foundational modules "Leadership & Organizational Behavior" and "Management & Technology Essentials", you will gain a comprehensive understanding of the key concepts and skills in business and technology management. These modules not only help you develop your leadership abilities but also equip you with the knowledge to understand and navigate organizational dynamics. You will build a strong foundation in team and organizational behavior, as well as in effectively managing technological and business-related challenges.
Building on this foundation, the specialization modules of the Strategic Management & Technology Executive MBA program deepen your expertise in strategy development, implementation, and technology management. You will gain valuable insights into the analysis and application of technology and innovation—key drivers of business competitiveness and growth. Additionally, you will learn to make strategic decisions based on a solid understanding of financial and economic principles. This program enhances your ability to develop and implement strategic initiatives as a leader, ensuring that both existing and emerging technologies are effectively integrated into corporate strategy.
In this module, you will learn to analyze and shape employee and team behavior within organizations. You will develop the skills to understand and apply leadership in order to manage change processes at all levels – from individuals to the entire organization.
What You Will Learn:
- Leadership and Power: Understand the fundamentals of leadership, power, and authority, and learn how to apply them responsibly in different contexts.
- Leadership Styles: Recognize and differentiate various leadership styles and develop your own leadership personality.
- Change Processes: Design targeted change initiatives and manage transformations at the individual, group, and organizational levels.
- Team and Organizational Development: Analyze the dynamics of team and organizational development and learn how to shape them effectively.
- Communication and Decision-Making Processes: Set clear priorities in decision-making to effectively influence your employees.
Your Benefits:
- Practical Leadership Skills: Learn how to communicate as a leader, exert influence, and actively drive change.
- Critical Self-Reflection: Continuously develop your leadership skills by reflecting on your decisions and their impact.
- Teamwork and Social Skills: Understand how to manage social and communication processes as a leader while fostering team dynamics.
In the Finance, Accounting & Economics module, you will learn how to create financial and business plans, apply investment calculations, and assess the impact of economic changes on your company. You will acquire in-depth knowledge of accounting, capital costs, and economic analysis to make strategic business decisions.
What You Will Learn:
- Financial Planning: Develop financial and business plans, including investment calculations.
- Accounting: Apply national and international accounting standards.
- Capital Costs: Calculate and apply capital cost metrics.
- Economic Analysis: Assess micro- and macroeconomic changes.
- Balance Sheet Analysis: Conduct and utilize balance sheet analysis for informed decision-making.
Practical Skills:
- Financial Strategies: Apply financial principles to solve business challenges.
- Decision-Making: Understand the connections between corporate success and financing structures.
- Economic Concepts: Use key economic theories and methods to analyze market processes.
Course Topics:
- Accounting, financial reporting, and cost accounting
- Financial metrics, investment decisions, and profitability analysis
- Economic theories, market processes, and economic policy
Managing Technologies – Your Key to Data Science and Technology Management
In the Managing Technologies module, you will gain hands-on knowledge of data analysis, data science, and technology management. Learn how to evaluate data using modern analytics tools and successfully implement data science projects in your organization. Gain deep insights into assessing new technologies and managing sustainable projects to measure success and long-term impact.
What You Will Learn:
- Data Analysis: Apply analytical tools and data security methods.
- Data Science: Execute data science projects to solve real-world business problems.
- Technology Management: Oversee and evaluate technology and production processes.
- Sustainability: Measure the sustainability of projects and organizations.
Practical Skills:
- Project Management: Apply modern methods in sustainable project management.
- Technology Assessment: Evaluate new technologies and their impact on the workplace.
- Innovation Processes: Develop innovation strategies and management approaches.
Course Topics:
- Data Analytics & AI: Utilize big data, artificial intelligence, and modern analytics tools.
- Technology Management: Develop technology roadmaps, innovation strategies, and technology assessments.
- Sustainability: Measure and integrate sustainability into corporate strategies.
- Project Management: Techniques and methods for sustainable project management.
Strategy & Marketing – Successful Business Strategies
In the Strategy & Marketing module, you will learn how to develop marketing strategies, analyze consumer behavior, and make strategic decisions in a global, competitive environment.
What You Will Learn:
- Marketing & Consumer Behavior: Apply analytical models and develop marketing strategies.
- Strategic Planning: Create and implement strategic marketing plans.
- Business Simulations: Apply strategies in practical scenarios.
Practical Skills:
- SWOT Analysis: Identify opportunities and risks.
- Corporate Management: Strategically manage and evaluate business decisions.
In the Strategic Management module, you will acquire comprehensive knowledge and hands-on skills in strategy development and implementation. You will learn to apply powerful analytical tools, identify competitive advantages, and effectively design strategic initiatives. Additionally, you will explore how to integrate financial aspects into strategic planning and monitor strategy execution using control mechanisms.
What You Will Learn:
- Strategy Development: Utilize analytical tools such as SWOT and PESTEL to develop effective strategies.
- Competitive Advantages: Identify competitive advantages and understand their impact on markets and competitors.
- Financial Integration: Learn how to incorporate financial aspects into strategic planning.
- Strategic Initiatives: Develop and successfully implement strategic initiatives.
- KPIs: Define and adjust key performance indicators to measure your strategy's progress.
Your Benefits:
- Practical Experience: Apply theory directly in practice to develop real, sustainable strategic initiatives.
- Leadership Skills: Strengthen your ability to lead strategic teams and effectively communicate with stakeholders.
- Successful Implementation: Learn how to refine strategic ideas and monitor their execution effectively.
Module Topics:
- SWOT, PESTEL, and other analytical tools
- Competitive advantages and their strategic significance
- Integrating financial aspects into strategic planning
- Strategic initiatives and key performance indicators (KPIs)
Module: Strategic Technology Management
In the Strategic Technology Management module, you will gain in-depth knowledge of technology development, innovation, and business growth. You will learn how to develop strategic and operational measures to optimize existing technologies while identifying and capitalizing on new opportunities in the tech industry. Additionally, you will explore how companies expand their technological base through organic growth and acquisitions.
What You Will Learn:
- Business Development: Develop internal and external initiatives to drive technological advancements.
- Technology Optimization: Optimize the use of existing technologies and leverage new technological opportunities for business growth.
- Growth & Acquisitions: Understand the impact of organic growth and acquisitions on your company's technological evolution.
- Innovation Projects: Manage and implement technology developments and innovation projects successfully.
- Technological Expansion: Utilize acquisitions or internal initiatives to expand your technological base.
Your Benefits:
- Innovation Competence: Learn how to initiate innovation processes and strategically manage technological growth.
- Growth Strategies: Understand how to expand your technological foundation through strategic acquisitions and internal growth.
- Team Leadership: Lead multidisciplinary teams and engage relevant stakeholders in the innovation process.
- Clear Communication: Communicate technological decisions precisely and effectively within your organization.
Module Topics:
- Internal and external initiatives for technology development
- Optimization of existing technologies and adoption of new ones
- Organic growth and acquisitions as a strategy for technological advancement
- Initiatives and innovations in technology management
In the Negotiations module, you will learn how to effectively structure negotiations and strategically and mentally prepare for various negotiation scenarios. You will develop the ability to choose the appropriate negotiation style, resolve conflicts, and handle challenging situations with confidence. Additionally, intercultural and international aspects are considered to enhance your negotiation skills in diverse professional contexts.
What You Will Learn:
- Structuring the negotiation process and preparing strategically and mentally.
- Selecting the right negotiation style and applying appropriate tactics.
- Managing conflicts and handling difficult situations during negotiations.
- Enhancing negotiation skills in international and intercultural contexts.
Practical Skills:
- Acting confidently and solution-oriented in negotiation situations.
- Adapting to different cultural and international negotiation dynamics.
- Expanding communication skills for successful negotiations.
In your Master's thesis you independently work on a problem statement related to your work environment using scientific methods.
Time Structure
Our program is designed for working professionals, allowing you to balance your career, family, and MBA studies. This flexible structure enables you to work while simultaneously developing new entrepreneurial skills, knowledge, and competencies.
The program spans 18 months and consists of 45 teaching days. The modules are typically held in block format, from Thursday to Saturday, all day.
Didactics
Each module is divided into a preparation phase, in-class time, and a follow-up phase, ensuring a comprehensive learning experience.
The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.
The classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections.
Modules take place in full-day blocks and usually last between 3-5 days.
The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.