You will learn the core tasks of management to ensure financial performance and operational processes:

• Corporate accounting, basic financial principles, financing and valuation problems
• Economic policy and macroeconomic contexts, central economic theories and concepts
• Data Science and Technology Management, Big Data - applicability  and assessment
• Statistical methods for collecting and analyzing data
• Innovation management
• Marketing analysis, strategic marketing plans and consumer behavior
• Control with performance indicators and financial key figures 

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

•  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
• to solve practical financing and valuation problems by applying basic financial principles.
• to discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

• the fundamental aspects of data science and technology management 
• to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
• to describe basic concepts of probability and statistics and apply them to analyze simple data sets.
• to assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
• to understand the potential applications of new technologies from a management perspective 
• to present new technologies and assess what influence they have on your work environment and how they can be used in the respective context.
• to present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy 

You will learn 

• to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
• to create specific marketing analyses and strategic marketing plans
• to explain the complexity of global business processes in a dynamic and competitive environment.
• to apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
• to learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

1. Apply Strategy Development and Strategic Analysis Tools: In this area, executives will learn how to apply advanced strategy development tools to analyze complex business environments, identify key opportunities, and address challenges. Strategic analysis techniques will be explored to help managers assess competitive landscapes and market dynamics. The focus is on enabling participants to apply these methods directly to their organizations, making strategic decisions that lead to sustainable growth.
2. Align Market Positioning and Core Competences (Capabilities): This topic emphasizes how organizations can strategically align their market positioning with their core competences (capabilities) to achieve a competitive edge. Executives will learn to assess and refine their organization’s unique strengths and use them to position themselves effectively in the market. The focus is on leveraging internal capabilities and market insights to create long-term value and differentiation in an ever-evolving global landscape.
3. Implement Measures for Strategy Implementation on Key Performance Indicators: Participants will be equipped with the knowledge to implement measures for strategy execution using key performance indicators (KPIs) that effectively track and assess strategic progress. This involves setting clear, actionable KPIs that directly tie into the company’s strategic goals and ensure that performance is continually monitored and adjusted. By establishing a robust framework for performance measurement, executives will be able to maintain alignment with their organizational objectives.
4. Develop Your Corporation Development Through Internal (Ventures, Intrapreneurship) or External Initiatives (Acquisitions): This theme focuses on how companies can drive growth through both internal initiatives, such as ventures and intrapreneurship, and external opportunities, such as mergers and acquisitions. Executives will learn to foster entrepreneurial thinking within their organizations to drive innovation and growth from within. Additionally, they will explore how to identify and integrate external acquisitions that can support and accelerate their corporate strategy.
5. Plan and Implement Initiatives at Strategic and Operational Level: Executives will explore how to plan and implement initiatives that operate effectively at both the strategic and operational levels of the organization. This includes developing clear strategies that align long-term goals with day-to-day operations. The focus is on ensuring that strategic visions are translated into practical, actionable steps, with an emphasis on resource allocation, timeline management, and change management to ensure successful execution.

Experience firsthand the transformative power of advanced technologies. During our six-day Caltech Deep Tech Learning Journey - expected in February 2026, immerse yourself in the world of Artificial Intelligence, Robotics, and Quantum Computing. Enjoy lab tours, corporate visits, and interactive workshops on the Caltech campus in Pasadena, and discover how deep tech is redefining industries such as Systems Engineering and Supply Chain Management.

In your Master's thesis, you will work independently on a problem in a topic area of your own choice, in terms of content and using scientific methods. In most cases, this is a question with practical relevance to your own working environment.

The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.

The classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections.
Modules take place in full-day blocks and usually last between 3-5 days. 

The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.