Deepen Your Expertise in Strategic Management

Expand your knowledge and solidify your competence in uncertain times: with our Masterclass Strategic Management & Technology, experts in leading positions receive the right tools for sustainable and successful strategic leadership.

In addition to strategy development and coordination of the right and most important tools, a strategically thought-out approach to various initiatives and developments within the company is of particular relevance (keywords: ventures, intrapreneurship, acquisitions). Our masterclasses offer an environment characterized by mutual learning and continuous practical exchange.

Individual Support and Practical Relevance

In small group sizes, interaction with instructors and other participants on an individual basis is possible: continuous practical relevance is ensured through all modules, reinforced by group exercises, discussions, and analyses of case studies, reflections, and presentations.

Expand your expertise in strategic thinking and earn 25 ECTS credits that can be credited towards the MBA programs at TU Wien. Invest in your future now and build sustainable expert knowledge with us.

Anmeldung Compact Programs EN

What does the Masterclass Mobility Transformation offer you?

  • Learning through case studies and simulations
  • Direct interaction with leading experts
  • Applications of real business scenarios and strategic challenges

  • Certificate from TU Wien, one of Europe's leading technical universities
  • 25 ECTS credits that can be transferred to MBA programs at TU Wien

  • Professors, researchers, and industry leaders from TU Wien, University of Geneva, AIT, Lancaster University, and other institutions
  • Mix of lectures, case studies, simulations, and discussions
Wolfgang Güttel

"Maintaining strategic foresight in turbulent times is one of the key skills as a leader. You will deepen your management know-how, learn to lead your team or organization more effectively, and understand how to be successful with entrepreneurial initiatives in the future."

Prof. Wolfgang Güttel | Academic Director & Dean of the TU Wien Academy

What you'll learn

  • Strategic Analysis, Planning & Implementing | 3 Days: Introduction to strategy analysis and competitive strategy, environmental and corporate analysis, analysis of strategic options, strategy implementation
  • Managing Capabilities | 3 Days: Organizational competencies and impact of change management, organizational culture and employee behavior
  • Financial Performance Management & Budgeting | 3 Days: Strategic decision management of financial risks, budgeting and control systems, performance evaluation systems, forecasting methods, sales and operational planning
  • Corporate Entrepreneurship & Venturing | 3 Days: Development analysis and management of autonomous strategic activities, entrepreneurial effectuation as an alternative process, organizational creativity, strategic communication in creating market opportunities
  • Strategic Technology Management & Acquisitions | 3 Days: Developments in the M&A market, acquisition motives, phases of the M&A process, stakeholders, M&A outcomes

  • Prof. Dr. Florian Bauer
  • Prof. Dr. Martin Friesl
  • Univ. Prof. Dr. Wolfgang Güttel
  • FH-Prof. Dr. Ann-Christine Schulz
  • Univ. Prof. Mag. Dr. Walter Schwaiger
  • Prof. Dr. Jochen Koch

Akademic director:

  • Univ. Prof. Dr. Wolfgang Güttel
Anmeldung Compact Programs EN

Is the Masterclass Strategic Management & Technology the right program for you?

✓ Exchange with Experts in Small Groups: Direct interaction with instructors with relevant professional experience and peers on an equal footing

✓ Comprehensive Curriculum: Our program offers a thorough understanding of strategic management, its handling in terms of technological change and innovations, and its various manifestations.

✓ Practical Application: Focus on practice-oriented learning through case studies, simulations, and discussions, preparing you to confidently tackle real-world challenges.

✓ Renowned Accreditation: Receive a certificate from one of Europe's leading technical universities, with the possibility to transfer credits to our esteemed MBA programs.

✓ Professional Networking: Connect with a diverse group of industry leaders and decision-makers.

Frequently Asked Questions (FAQs)

The program is designed for professionals and executives in industry, business, public administration, or the start-up sector.

A bachelor's degree or an equivalent qualification and at least 3 years of relevant work experience are required.

Exceptional candidates without a formal degree but with extensive professional experience may be considered on a case-by-case basis.

The compact program is specifically designed for working professionals and can be completed part-time in 15 days. The structure of the program is based on the principles of strategic management and includes various phases of decision-making. The development and innovation of new strategies are central components of the program.

The class size is limited to approximately 15-20 participants to ensure an interactive, discussion-based learning environment. In-person sessions promote practical activities, case studies, and peer learning.

This program structure enables you to gain comprehensive knowledge in the field of strategic management. The importance of organization and process in strategic management is also emphasized.

No, the individual modules consist of three phases: a preparation phase (reading case studies, literature analysis, etc.), the in-person phase on-site, and a follow-up phase (completion through term papers, individual or group work). The discussion aspect and the involvement of start-ups are also part of the program to convey the relevance of strategic management and its application in various companies to participants.

Secure your seat

Invest in your future as a strategic expert with the Masterclass Strategic Management & Technology at TU Wien. Enroll now to secure your place in the next session.

 

Anmeldung Compact Programs EN