Didactics: Theoretical content, case studies, simulations, reflections and discussions.

Language: Available in English and German

Venue: TU Wien

Participation Fee: The participation fee is EUR 7,490.00 (VAT-free, excl. travel and accommodation expenses), -10% Reduction for TU Wien Graduates

Certificate: Certificate of participation from TU Wien and possibility of crediting to the Executive MBA Programs. The workload of the program equals 25 ECTS.

Requirement for participation: Please register via our online form, opens an external URL in a new window. A short individual consultation with the program manager is also a necessity for participation.

Your Key Learnings

• Corporate Accounting and Financial Principles: Learn the basic principles of corporate accounting and the significance of financial indicators. This knowledge enables you to make informed financial decisions and improve your company's financial performance.
• Economic Policy and Key Economic Theories: Understand essential economic theories and their impact on businesses and the economy as a whole. This empowers you to make strategic decisions within a broader economic context.
• Data Science and Technology Management: Gain expertise in data science, including the use of modern tools and techniques for data analysis, as well as in technology management. This helps you implement data-driven decision-making processes and effectively integrate technology into your business.
• Statistical Methods for Data Collection and Analysis: Master statistical methods for data collection and analysis. These skills allow you to create a solid data foundation for strategic decisions and identify trends and patterns in business data.
• Innovation Management: Learn how to successfully manage innovations from idea to implementation. This knowledge allows you to efficiently steer innovative projects and provide your company with a competitive advantage.
• Marketing Analysis, Strategic Marketing Plans, and Consumer Behavior: Acquire knowledge of marketing analysis and the creation of strategic marketing plans, as well as an understanding of consumer behavior. This helps you develop targeted marketing strategies and maximize your company's market reach.
• Management with Performance Indicators and Financial Metrics: Learn how to manage and optimize your company using performance indicators and financial metrics. These skills are crucial for improving the effectiveness and efficiency of business processes.
• Assessment of New Technological Developments and Their Impact on the Business Environment: Gain the ability to evaluate new technological developments and understand their potential impacts on your company. This enables you to better manage technological opportunities and risks and make strategic decisions.

We are aimed at (prospective) managers and executives at all levels who would like to be able to explain the hard facts in management and who have to step up to the challenges of integrating and navigating new ever evolving technologies. The course benefits persons with a technological background in a management position to broaden their understanding in the field of accounting, finance and marketing; and persons with a non-technical background will gain understanding for  data and technology management.

Your TU Wien Academy for Continuation (ACE) Benefits:

• Application and implementation-oriented course content: Gain practical skills that can be immediately applied in real-world situations.
• Management reflection of the contents: Reflect on and integrate course learnings into your management practices.
• Exchange and networking opportunities within the framework of the seminar as well as the TU Wien ACE: Connect with peers and industry experts to share insights and build professional relationships.
• On-site classes centrally located at TU Wien: Attend conveniently located classes in the heart of Vienna

Dates in German
5 blocks of 3 days each, full day (classes from 9.00 am - 6.00 pm). In the winter term 2024/25 the compact-program will be offered in German language:

The blocked modules focus on the following topics (a detailed overview about the content in each module block will be send to participants up front):

Accounting & Controlling, Project Management & Sustainability, Economics, Finance, Marketing & Competition Strategy, Technology Management, Business Simulation, Data Science

Termine auf Englisch
3 blocks of 3 days each, full day (classes from 9.00 am - 6.00 pm) Detailed dates will be announced when scheduled. Next cohort start: summer term 2025)