Rudkovski emphasized that the future of supply chains depends heavily on the timeframe considered. In the short term (within the next two years), companies identify cybersecurity threats, geopolitical conflicts, and extreme weather events as the most significant risks. However, looking ten years ahead, it becomes clear that sustainability and securing natural resources will take center stage.

A key takeaway was that all global risks impact supply chains in one way or another. From labor shortages and rising transportation costs to geopolitical shifts, companies must adapt their strategies to stay flexible and resilient.

A core topic of the talk was the increasing role of artificial intelligence (AI) and automation in supply chains. Rudkovski highlighted how Coca-Cola HBC uses digital twins to simulate and optimize production processes. These virtual models of manufacturing lines allow for predictive maintenance, energy optimization, and resource efficiency.

He also emphasized the growing importance of real-time data integration. From demand forecasting and transportation planning to automated warehousing – modern technologies enable faster and more efficient decision-making.

Another key point was how companies can view their supply chain as a growth driver rather than a risk factor. According to Rudkovski, companies are increasingly investing in:

• Localized production: To minimize supply chain disruptions and geopolitical risks, many companies are shifting their production closer to key markets.
• Smart logistics solutions: Through greater use of multimodal transport and digital platforms, transportation is becoming more efficient and sustainable.
• Sustainability investments: Green logistics, CO₂ reduction, and circular economy initiatives are gaining importance.

The traditional model, which exclusively focused on cost, speed, and quality, is undergoing a paradigm shift:

• Efficiency:
  Optimization of processes to address rising cost pressures – such as those driven by inflation.
• Agility:
  Rapid adaptability is essential to respond to market changes in a timely manner.
• Sustainability:
  Environmentally conscious processes and green logistics become imperative to meet regulatory and societal demands.

The event clearly demonstrated that supply chains are undergoing a fundamental transformation. Companies that embrace technological trends, sustainability, and strategic resilience early on will gain a clear competitive advantage.

For those looking to deepen their expertise, the Executive MBA Future Supply Chain Management offers a comprehensive learning experience with insights from top industry and academic experts.

Get informed now and take your supply chain career to the next level: Learn more about the Executive MBA