Unleash your power in your role as a leader by mastering the three value chains 'EEE':

• Execution: Address topics with focus and purpose
• Engagement: Motivate employees, leverage their potential, and foster their development
• Enhancement: Provide development impulses and influence transformation processes (both employee and organizational levels)

In our Base Camp around the topics of "Management & Technology", you will deepen your knowledge in the areas of "Finance, Accounting & Economics", "Managing Technologies" and "Strategy & Marketing". 

Your key learnings in the area of 'Finance, Accounting & Economics'

You will learn 

•  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
• to solve practical financing and valuation problems by applying basic financial principles.
• to discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your Key Learnings in 'Managing Technologies'

You will learn

• the fundamental aspects of data science and technology management 
• to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
• to describe basic concepts of probability and statistics and apply them to analyze simple data sets.
• to assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
• to understand the potential applications of new technologies from a management perspective 
• to present new technologies and assess what influence they have on your work environment and how they can be used in the respective context.
• to present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your Key Learnings in the area of "Marketing & Strategy 

You will learn 

• to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
• to create specific marketing analyses and strategic marketing plans
• to explain the complexity of global business processes in a dynamic and competitive environment.
• to apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
• to learn how to strategically manage internationally operating companies using performance indicators and financial ratios. 

Module 1: Data Literacy & Artificial Intelligence

• Build Data Competency: Learn how to collect and analyze data correctly to make informed decisions.
• Understand Artificial Intelligence: Gain insights into AI, machine learning, and neural networks and their applications in a business context.
• Ethical Data Handling: Engage with ethical questions surrounding data and AI usage.

Module 2: Innovation & Business Models

• Develop Innovative Business Models: Use tools like the Business Model Canvas to design future-proof concepts.
• Manage Innovation Processes: Unlock new business areas and create sustainable competitive advantages.

Module 3: Capabilities & Strategic Change

• Strengthen Organizational Capabilities: Analyze and further develop your company’s strengths.
• Manage Strategic Change: Understand the role of path dependency and implement effective change strategies.
• Balance Core Business and Innovation: Utilize ambidexterity to optimize existing business areas while exploring new ones.

Project Management aims to teach the fundamentals of project management. Through project simulations and concrete projects, participants will analyze the key aspects of content, methodology, social dynamics, and time management in projects. Additionally, the analysis, conceptualization, and implementation phases will be explained, including the necessary frameworks (e.g., project marketing, project controlling). Upon completing the Project Management course, you will be able to present a fully planned project for certification according to IPMA (Level B or C).

Your Key Learnings

• You understand the basic concept of project management as defined by IPMA and the advantages of integrating project management as a fixed business process.
• You are familiar with the process model and key components of project management (project initiation, coordination, controlling, marketing, closing, and handling project crises).
• You know which project management methods apply to the different phases of the project management process and can implement them in practice.
• You can identify potential "pitfalls" in advance, reducing the risk of failure.
• You can differentiate which project complexities require specific methods.
• You know how to assemble and adapt a project team based on situational needs and can effectively fulfill your role as a team member in a project.
• You are capable of independently and responsibly planning, managing, coordinating, and successfully completing projects (Level B or C).
• You can use project management software (MS Project) to support various areas of project management.

In your Master's thesis, you will work independently on a problem in a topic area of your own choice, in terms of content and using scientific methods. In most cases, this is a question with practical relevance to your own working environment.