Print/Online
In 2021, 2,316 TU Wien media contributions were observed. 1,169 contributions (50.47 %) in online media, 1,004 contributions (43.35 %) in national daily newspapers and 143 contributions (6.18 %) in weekly newspapers/magazines. Top media were: Die Presse (219 contributions), orf.at (207), Wiener Bezirkszeitung (38). The faculties with the highest presence were Computer Science (400) and Civil Engineering (358). They were followed by the faculties of architecture and spatial planning (267), physics (151), mechanical engineering and management sciences (135), technical chemistry (100), electrical engineering and information technology (90) and mathematics (68). The topic with the highest presence was Corona (including model calculations and forecasts, waste water analyses).
Tonality
The tonality index of the TU Wien in 2021 is 84.6 % neutral, 14.6 % positive, 0.4 % ambivalent and 0.3 % negative.
Topics
The TU Wien is most frequently mentioned in connection with the topic area “application-oriented research” (34 %). This is followed by “university policy”/”society” (28 %), “basic research” (20 %) and “teaching” (18 %).
In the 1,147 TUW print articles, the positioning of the TU Wien as a research university is conveyed most frequently in the media (35%). This is followed by profiling of teaching with 17.3%, TU Wien is in the focus of decision-makers with 15.2%, TU Wien positions itself as a city university with 11.1%, TU Wien implements gender and diversity measures with 2.1%, TU Wien offers incentives for students and cultivates relationships with graduates with 1.2%, strengthening the position of TU Wien as an attractive employer with 0.3%.
Rector Sabine Seidler
TUW Rector Sabine Seidler achieved 174 contributions (of which 87 were print contributions). The most contributions (29) were counted in September (e.g. function as UNIKO president; on teaching; on security measures). In 18.4% of all print articles, Sabine Seidler is mentioned as TUW rector, in 43.7% exclusively in her function as UNIKO president and in 37.9% both functions are mentioned. Sabine Seidler is transported neutrally in all articles.
Radio/TV
Through self-observation or documented media enquiries in the PR and Marketing Department and targeted mediation between journalists and TUW experts, 30 ORF radio contributions, 32 contributions from the ORF regional studios, 57 contributions from general ORF formats and 22 contributions from private radio/TV were counted in 2021.
Strategic topics
- Positioning the TU Wien as a research university
- Higher profile of teaching at the TU Wien
- Strengthening the position of the TU Wien as an attractive employer
- TU Wien offers incentives for students and cultivates relationships with graduates
- TU Wien positions itself as a city university
- TU Wien implements gender and diversity measures
- The TU Wien is in the focus of decision-makers.
In the 1,147 TUW print articles, the positioning of the TU Wien as a research university is conveyed most frequently in the media with 35%. This is followed by the profiling of teaching with 17.3%, the TU Wien is the focus of decision-makers with 15.2%, the TU Wien positions itself as a city university with 11.1%, the TU Wien implements gender and diversity measures with 2.1%, the TU Wien offers incentives for students and cultivates relationships with graduates with 1.2%, the strengthening of the positioning of the TU Wien as an attractive employer with 0.3%.
“Corona” – special evaluation
831 contributions to the TU Wien and its faculties are related to Corona in 2021. This corresponds to a share of 4th quarter 2021 29 % / 3rd quarter 2021 37 % / 2nd quarter 2021 29 % / 1st quarter 47 %. (mainly model calculations and forecasts; measures, Niki Popper, simulation researcher).
TU Wien records a positive tonality balance in articles in which Corona is mentioned. Index: 4Q21: +0.05 / 3Q21: +0.13 / 2Q21: +0.10 / 1Q21: +0.06).
Source: APA Evaluation I-IV/2021